Here’s what a VR, AR and even 360 degree 3D online experiences can’t do.
M&C Stockholm’s double page print ad lets you see, touch and smell the LG G4 phone’s highlight feature – for real.
In an environment where brands are churning out next gen technology features every other day, M&C makes its audience see phones in a new way (as accessories). That ad goal sits in the top 3, does it not?
The leather case is used to underline the originality of the new LG G4. And M&C Saatchi Stockholm’s leather ad is used to allow people to experience it.
“Because to really appreciate the new leather-encased LG G4, you need to feel that soft leather. And smell it. And now, with our print ad, you can,” Martin Cedergren, M&C Saatchi Stockholm executive creative director & partner, noted.
Brutal simplicity indeed, M&C.
