Little flames bring the heart to this year’s charity campaign for De Warmste Week (The Warmest Week), an annual solidarity initiative by Mutany Agency and Eddy for VRT Television. The …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Uncategorized
M&C Saatchi & Kenwood: Little things start big possibilities
September 17, 2024
M&C Saatchi UK and Kenwood turn two small ingredients into “make it big” success stories with hyperbole, fantasy and an appealing sense of fun. Two different starting points, The Flour and …
Pepsi goes colossally Gladiator (again), with Megan Thee Stallion, NFL stars..and tigers
September 6, 2024
Pepsi’s latest ad is an epic production. Megan Thee Stallion (Empress megan) raps a new version of Queen’s legendary hit, We Will Rock You, while NFL stars, Josh Allen, Derrick …
Grey Malaysia & TM: AI enables Malays to sing Malaysia’s song of unity in any of its 17 languages & dialects
September 3, 2024
Malaysia has become a very diverse country with 17 major languages and dialects spoken. This Independence Day (Bulan Kebangsaan), Malaysians can see and share themselves singing Malaysia’s famous song of …
Thailand Post has transformed itself. The 141 year-old service is now powered by 20,000 postmen and up-to-date logistic data, and has become more than a company that moves mail from …
TBWA\Chiat\Day LA: DirecTV gives George Kittle nothing on top
August 28, 2024
The famous long lustrous locks of San Francisco 49ers player, George Kittle, have been stripped. He’s bald on top now. There’s nothing on his roof. Kittle’s striking [read: shocking] appearance …
Havas London & Refugease: Travellers, experience a refugee’s journey, donate the cost of yours
August 23, 2024
Refugees polarise people. Havas London and UK charity, Refugease, are hoping to trigger empathy and understanding about Channel-crossing refugees in the hearts and minds of most Brits, leading to donations. …
Gap is working its way back to the top of the Gen Z fashion scene with a little (OK, a lot) of help from the gateway to young people’s hearts …
BarkleyOKRP & Chicago Sky: The app that blocks hate
August 22, 2024
Hate against sports stars is soaring and it is becoming meaner, the anonymity of a keyboarding emboldening vicious attacks. The WNBA’s Chicago Sky is working to protect players with an app …
Special PR: No Michelin star, so what? New Zealand opens the restaurant with a billion stars
August 14, 2024
After years of being snubbed by the Michelin Guide to its remote location, New Zealand has taken matters into its own hands by opening ‘the restaurant with the most stars’. …
Folk, Otto director Ragnar Jansson & Lidl Plus: One of the Olympics’ most memorable ads, probably
August 3, 2024
Finnish agency, Folk, and Otto Production director, Ragnar Jansson, have squeezed themselves brazenly into the Olympics excitement. It’s very, very funny; very, very different; and very, very likely to get …
Le Pub & Heineken: The thing that matters. It’s not the beer
August 3, 2024
Heineken continues to promote the importance of social connection with its beer as the facilitator not the aim. It picks up on the global conversation that encourages people to give …