Cam Hoelter has become Sydney executive creative director of CHE Proximity replacing Wesley Hawes, who leaves after nineteen months. Hoelter leaves his job as SVP & executive creative director at McCann New York to take up the role. He joined McCann NY in 2018.

Hoelter has led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl. He returns to Australia with and won Gold Lions, Andys, Clios, Webbys, Effies and D&AD Pencils adding to his credentials.

Before he joined McCann, Hoelter was executive creative director at DDB New York after moving from DDB Sydney where he had spent five years. Hoelter joined DDB Sydney in 2011 where he helped that agency become Australia’s most awarded agency in Cannes in 2016.  He has also worked Clemenger BBDO and The Campaign Palace in Australia and has been responsible for Australian campaigns for brands such as Pure Blonde, NAB, VW and Telstra. He is the creative who renamed McDonald’s to Macca’s.

CHE Proximity chief creative officer, Ant White, commented, “With his experience leading some of the world’s biggest brands, Cam will add invaluable leadership to the whole team at CHEP. What’s more, he’s a great guy and I’m excited to work with him again.”

Hoelter added, “It’s great to be coming home and it’s great to be joining one of the most exciting agencies anywhere right now. Chris, Ant and the team have built a truly progressive agency with amazing energy and smarts. Their end to end way of looking at things is resulting in some of the most interesting work in the market right now.”

Hawes stated, “I’m so proud of the creative team I helped build in Sydney, all the awesome work we’ve made together, and the momentum the agency has right now. I couldn’t thank Howie and Ant enough for all their support and the wider creative department for making my time at CHEP such an enjoyable experience. I’ll be announcing my own news in due course.”

Hoelter starts at CHE Proximity on Monday, November 2.