Clemenger BBDO, CHEP Network and Traffik have officially become one as Clemenger BBDO under the BBDO global vision, Do Big Things. The merger makes the newly combined agency a fully comprehensive full service agency across strategy, creative, design, media, experiential, data, and technology.
CHEP Network CCO, Gavin McLeod, will leave the agency after four years. CHEP deputy chief creative officer, Glen Dickson, will stand in until a new national CCO is found. Clemenger CCO, Adrian Flores, has already departed.
CHEP chief strategy officer, Lilian Sor, and Clemenger BBDO chief growth officer, Anita Zanesco, are also departing. Former Clemenger BBDO chief strategy and experience officer, will partner with CEO, Lee Leggett, to lead strategy.
builds upon Clemenger BBDO’s 75-year legacy and legendary platform creativity while embracing the progressive capabilities of CHEP and experiential excellence of Traffik.
Lee Leggett, former CEO of CHEP, leads the new Clemenger BBDO, with her foundation of leading digital, media and advertising agencies across Australia and the United Kingdom. She’s known for building strong relationships with clients and teams, driving growth with integrity, and delivering creative and commercial impact at scale.
“Over the past few weeks, I’ve spent time across all three businesses and with our clients, and what stands out is the strength of the people,” Leggett commented. “We have brilliant talent in every corner of the company, and now we have the platform to bring it all together. We’re not just expanding our capabilities – we’re expanding our potential. With brand, creative, media, data, technology and experience all working as one, we have the tools and talent to deliver truly modern creativity for the most ambitious brands in the country.”
The new agency has already had one big win – Kmart.
The Australian unification follows the global repositioning of BBDO under global CEO,, Nancy Reyes and BBDO global chief creative officer, Chris Beresford-Hill, and the shift from BBDO’s long-serving brand positioning, The Work. The Work. The Work to Do Big Things.
Do Big Things asserts the network’s renewed focus on creativity that challenges expectations, sets new industry standards, and reaffirms the core purpose of advertising – to drive meaningful and big impact. For Clemenger BBDO, it includes a new logo and website.
