Australians have become coffee aficionados. 7-Eleven is not known to be coffee heaven – yet. CHEP Network is working to make that perception change.  

7-Eleven has entered the world of beauty with a limited-edition Coffee Body Scrub, made from the same Arabica and Robusta beans found in every freshly ground 7-Eleven coffee. The campaign aims to convince Australia’s young coffee experts that the quality of 7-Eleven’s coffee is worthy of their taste buds.

The scrub is being sold exclusively via Adore Beauty from Tuesday March 2, and will be promoted by Australian actor, Olympia Valance, the face of the campaign. All for the retail price of $1, the same as the iconic coffee itself.

7-Eleven’s head of marketing communications, stated, “We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven Coffee Body Scrub. We take great pride in sourcing high quality beans from across the world to provide great tasting, consistent and freshly ground coffee to customers every day.”

Glen Dickson, deputy chief creative officer at CHEP Network, added, “The 7-Eleven Coffee Body Scrub is a simple way to get the coffee critics and doubters to reconsider their opinion of one of Australia’s best-selling coffees. It’s freshly ground from real beans. Here’s the proof.”

The 7-Eleven Coffee Scrub is produced locally in Australia, is 100% naturally derived, vegan and cruelty-free.

Credits:

Client: 7-Eleven Australia
Head of Marketing Communications: Adam Jacka 
Marketing Manager: Eva Karakaltsas
Senior Design: Helen Quint
Brand Manager: Lara Stephens 

Creative & PR Agency: CHEP Network

Media Agency: phd
Director & Photographer: Sam Wong 
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributor: Adore Beauty