Chilsung Cider gets teens jumping for joy

Every teen wants all his wishes to come at once.

So Chilsung Cider made teens jump for them.

When a teenager used the Chilsung vending machine in the waiting room of the Yong-San Station in Seoul, South-Korea, he/she was spun into an adjoining room. Its floor was a trampoline and Chilsung bottles – aka wish-ciders – hung from its ceiling.

The teens jumped to grab a wish-cider. More than 7,214 jumped the trampoline to get a bottle during the seven days the campaign ran. They wrote their wish and Chilsung granted seven of them.

This stunt is Chilsung’s second. In May, it turned a vending machine into a ‘teleporter’.

The mysterious green vending machine had a large star-shaped button which, when pushed, lowered the floor on which the user was standing, transporting the teen into a room full of screaming fans waving green glow sticks. The teens were then ushered into a photo area, where more fans with cheerleader paraphernalia cheered them on. Each was given a green soccer jersey, and the kids were transformed into ‘famous’ soccer players. They kicked a goal to win the applause of the fan crowd.