Some stunts are all about the execution – this, by Publicis Brussels, is one of those.

The agency has created the life story of a couple in one continuous motion – filmed live, down a city street in Belgium.

The ad is for BNP Paribas Fortis’ new all-in-on banking model. The ad tells the story of two people who meet, fall in love, make a baby, get married, give birth and buy a house – told without a break in the action. The spot was filmed in one continuous motion, using strategically placed cameras that follow the couple as they move from one ‘stage set’ to another and transition from one major stage of life to the next.

The idea behind the ad by Publicis creatives, Catheline Leroy and Eva De Jonckheere, is that life changes constantly and, these days, time is a precious resource – which highlights the advantage of BNP Paribas Fortis’ banking system that allows customers to arrange all their financial business with just one code.

Creative credits:

Advertising Agency: Publicis, Brussels
Creative directors: Tom Berth & Geert De Rocker
Creatives: Catheline Leroy & Eva De Jonckheere
Agency producers: Marc Van Buggenhout & Tuyen Pham

Production company: CZAR.BE
Director: Koen Mortier
DoP: Benoit Debie
Executive producer: Eurydice Gysel
Producer: Joop Haesen
Editor: Martin Leroy
Production design: Geert Paredis

Post production: Moxy
Sound: Cobra
Music: Isolde Lasoen