Matt Kemp has joined Clemenger BBDO Melbourne as senior planner from Grey London, where he had been a senior planner for more than a year and a half and a planner for nearly four years prior to that.

At Grey, Kemp led the global strategy and repositioning on Proctor & Gamble brand, as well as strategy on The Sun and Times as part of WPP’s Team News, and strategy development on a raft of new business wins, including Emirates and Birds Eye.

Before Grey, he was a digital strategist at Poke London, working on the launch of EE, the UK’s biggest mobile network, Orange and Sky Bet.

Matt Kemp

Clemenger BBDO Melbourne executive planning director, Paul Rees-Jones commented, “In Matt we’ve found a rare strategic talent – his knack for analytical thinking combined with an ability to make the work better is something we’re looking forward to experiencing first-hand. Matt joins us as we continue to evolve the agency’s planning offering with broader skill sets and depth of talent.”

Matt added, “It’s a privilege to join the team at Clemenger BBDO Melbourne. The agency’s body of work speaks for itself, and I can’t wait to make a humble contribution to more brilliant, effective advertising from the agency.”