The drama of Excalibur gets a boy humour parody in Clemenger BBDO’s new TABtouch campaign for West Australia. In the agency’s magical world, the Phone in the Stone is released by an unlikely lad, when not even a strongman could.

Head of marketing at TABtouch, Katie Roberts, said, “TABtouch has all the features of a modern punting app, and this campaign is a natural extension for us to promote the innovative app in a new and exciting way that’s unique to the brand.”

Brent Kerby,  chief executive officer of Clemenger BBDO Sydney, added, “The TABtouch platform continues to celebrate the punter, with irreverent work that stands out in the market. This kind of work only happens with a client partner who values creativity.”

The campaign is running nationally on Sky Racing, and in WA on subscription and free-to-air TV, Cinema, print, OOH, digital and radio.

Credits
Client: TABtouch
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Brand & Marketing Manager, Wagering: Brian Murphy
Marketing Campaign Team Lead, wagering: Claire Rocca

Creative Agency: Clemenger BBDO
Production Company: Sweetshop
Director: Damien Shatford
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Julienne Shelton
DOP: Danny Ruhlmann
Production Coordinator: Rebecca Girard
Offline, Grade & Online: ARC Edit
Post Producer: Michaela Fenton
Editor: Lucas Bayens
Colourist: Oliver Fontenay
Online Op: Stu Cadzow
Music & Sound Design: Rumble Studios

Media Agency: The Brand Agency