D&AD Judging 2017 has finished with 733 Pencils won from 26,000 pieces of work submitted, 556 of them on Day Two of judging. Tomorrow at the awards ceremony in London, the colours of the Pencils won will be revealed.
The top Pencil winners by country are:
- #1. The US: 183
- #2. The UK: 164
- #3. Australia: 54
- =#4 France & Germany: 30
(full list of Pencils won by country below)
Australia’s Pencil winners are:
- For the People, 20th Biennale of Sydney Display in Typography for Design (2)
- Marcel Australia, Air-Ink for Tiger Beer (2)
- TBWA\Melbourne, ANZ Pocket Money (2)
- Clemenger BBDO Melbourne, The Boys for Bonds (3)
- Leo Burnett Sydney, brainBAND for Samsung (3)
- Finch, Every Second Counts for St Kilda Film Festival (1)
- TBWA\Melbourne, GAYNZ, for ANZ Bank (1)
- Re, Hidden Characters (1)
- Saatchi & Saatchi Sydney, LandCruiser Emergency Network for Toyota (8)
- Clemenger BBDO Melbourne, Hungerithm for Snickers (1)
Clemenger: Why Trump could lower the price of Snickers by 50c
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- Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission Victoria (8)
- McCann Melbourne for University of Melbourne, Made Possible by Melbourne (1)
McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne
- Leo Burnett Sydney, Pocket Patrol for Samsung (1)
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- BWM Dentsu Sydney, Premmie Proud for BabyLove (1)
- Leo Burnett Melbourne, Reword (4)
- Stuart Geddes, Some Posters from the NGVNational for Gallery of Victoria (1)
- Re, Strangers in Conversation for Uniting (1)
- For The People, Streamtime (1)
- Blackbird, Rethink Speed for TAC Victoria (1)
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- BWM Dentsu Melbourne, Tailor Made Store for Chadstone (1)
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- M&C Saatchi Australia, Teleporter Adventures for Commonwealth Bank (1)
- Buck, The Innovator for The Woolmark Company (1)
- Blackmagic Design, URSA Mini OS for Blackmagic Design (1)
- McCann Melbourne, YMCA Playnasium (3)
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- BMF, You’ve Gotta Have a Team for Football Federation of Australia (1)
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New Zealand’s Pencil winners so far are:
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- Ogilvy & Mather New Zealand, Kauri Cries for Auckland City Council in Sound Design & Use of Music for Websites & Digital Design (1)
- Allbirds Sustainable Wool Runner for Allbirds (1)
- Colenso BBDO, Amnesty Unblocker for Amnesty International (1)
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Colenso BBDO gets AdBlock to help Amnesty International support freedom of speech
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- The Sweet Shop, Bauble, for Lipton (4)
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The Sweet Shop & adam&eve/DDB: The perfect story to go with a cup of tea
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- FCB New Zealand, Made from Remains for New Zealand Fire Service (1)
- DDB Group New Zealand, Silicon Valley URXXL for Sky Television NZ (1)
- Clemenger BBDO Wellington, The Conscious Crossing for KiwiRail (3)
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The top Pencil winners by agency are:
- #1. Dentsu: 19
- =#2 adam&eve/DDB & Clemenger BBDO Melbourne: 13
- #4: Droga5: 12
- =#5: BBDO New York and TBWA\Media Arts Lab: 11
View all Pencil winners here: D&AD 2017 – Total Pencil winners without Pencil level – 26 April 2017
The number of Pencils won by category are:
- Art Direction (13)
- Book Design (13)
- Branded Film Content and Entertainment (25)
- Branding (45)
- Digital Design (26)
- Digital Marketing (30)
- Direct (32)
- Film Advertising (49)
- Film Advertising Crafts (106)
- Graphic Design (63)
- Integrated (24); Media (40)
- Packaging Design (13)
- Press Advertising (17)
- Product Design (14)
- Radio & Audio (12)
- Spatial Design (18)
- Writing for Advertising (16)
Country ranking by number of Pencils won:
Ranking Country No. of Pencils 1 United States 182 2 United Kingdom 164 3 Australia 54 4= France 30 4= Germany 30 6 Japan 29 7 Singapore 21 8 Canada 20 9 Sweden 17 10 India 16 11= Netherlands 15 11= Brazil 15 13 South Africa 13 14= Denmark 12 14= Thailand 12 14= New Zealand 12 17 Norway 11 18= Argentina 10 18= Spain 10 20 United Arab Emirates 9 21 China 8 22 Italy 6 23 Colombia 5 24= Belgium 4 24= Austria 4 26 Switzerland 3 27= Korea, Republic of 2 27= Egypt 2 27= Costa Rica 2 27= Philippines 2 27= Hong Kong 2 32 Russian Federation 1 32 Finland 1 32 Ireland 1 32 Croatia 1 32 Greece 1 32 Lebanon 1 32 Peru 1 32 Mexico 1 32 Turkey 1 32 Hungary 1 32 Portugal 1 -
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