D&AD Awards 2021 film jury president, Stéphane Xiberras, knows “a bit” about making commercials with V12 power. The president of BETC France created the famous Canal+ campaigns, including the most awarded advertising film in history, The Bear. He has as a very simple approach to making commercials – “Your unique goal is to make the most of your short amount of time.”
In Xiberras’ op ed for D&AD, he calls on commercial film creatives to embrace the freedom of advertising. What does he mean?
Extended D&AD AWards 2021 entry deadline is March 31. Enter here.
The D&AD shortlists wil be announced:
Craft, Side Hustle – 11 May 2021
Advertising, Culture, Design, Impact, Next – 18 May 2021 (Writing for Design will be announced with the Design categories)
D&AD Awards Ceremony: 26–27 May 2021