D&AD has unveiled the full programme for its Festival at Southbank Center on London, May 21-22.
Global leaders in advertising, design and art direction will gather for two days to celebrate, discuss and debate what creative excellence looks like in the age of AI. The D&AD Awards Ceremony will close the Festival in the Queen Elizabeth Hall at 6pm on May 22.
The Festival will feature 90+ international speakers, two stages, keynote talks, interactive masterclasses and award-winning work insight sessions led by global creative leaders who will explore the intersection of traditional creativity and technology in design, art direction, and advertising. As AI transforms the creative sector and becomes a co-pilot for creativity, the Festival will cut through the noise with conversations from leading lights and innovators in the industry as they discuss the themes, ideas and tools shaping the future.
The full programme is available on the D&AD website and here:
Visitors can purchase one and two day passes for the Festival to experience inspiring talks and innovative workshops. Tickets are also available to witness the unveiling of the 2024 Pencils during the Award Ceremony taking place on the 22nd of May starting at 6pm in Southbank Centre.
Tickets are available here. Further discounts are available for students, charities/non-profits, freelancers, small businesses and retired people. Please email festival@dandad.org for more information.
D&AD partners will add their activations to the event:
Adobe will be offering hands-on demonstrations of its latest AI innovations with Firefly. TikTok will explore ways to unlock the power of FYP for brands and agencies. Frontify will host a panel discussion on designing brand fandom featuring Super Bowl champions the Kansas City Chiefs alongside design agency, Jones Knowles Ritchie. And HP Industrial Graphics invites attendees to co-create with Mr Goodvertising, Thomas Kolster, to drive sustainable brand impact.
International charitable organisation, Sightsavers, will lead a workshop on accessibility and inclusive design, emphasising diversity in creative practice. FilmBrazil and Tátil Design will host a Brazilian-themed reception, showing the latter’s Pencil-winning design work for Rio Carnival, and Dentsu Creative will allow participants to look forward into their creative futures in an innovative AI-enabled photobooth.
Passes are available to purchase at https://www.dandad.org/festival. Passes start from £110. Discounts are available for students, freelancers, small business owners, and retired persons.

Key Dates:
May 18-21: Live Judging
May 20 – 21: Shortlist Announced
May 21 – 22: D&AD Festival
May 22: D&AD Awards Ceremony
Timings:
Festival – Day 1: Tuesday 21 May
Doors Open: 9am
Programme: 10am – 6 pm
Festival – Day 2: Wednesday 22 May
Doors Open: 9am
Programme: 10am – 4pm
Ceremony – Queen Elizabeth Hall: 6pm – midnight






