D&AD’s shortlist is out for Impact, Side Hustle and Film Craft. 150 entries were shortlisted. Australia did not make it into the top 5 shortlisted countries in these categories. Those are:
- United Kingdom – 37 Entries
- United States – 33 Entries
- Germany – 12 Entries
- France – 9 Entries
- Canada – 8 Entries
Australia’s shortlisted entries are:
- Clemenger BBDO Sydney, Losing Lena, for Code Like a Girl in Impact
Clemenger BBDO Sydney & Finch: The campaign to Lose Lena (and help women in tech) goes global
- Finch, The Lion’s Share Fund for The Lions Share Fund in Impact
https://vimeo.com/370141450
- M&C Saatchi, Matesong, for Tourism Australia in Sound Design and Use of Music
- Plantaform, Rejuvenate, in Side Hustle
The top-ranking companies for these categories, by number of Shortlisted Entries are:
- Apple, Iconoclast France and Jung von Matt AG – 6 Entries each
Jung von Matt: BMW plays the hero in a gripping knife-edge historical drama. And it’s true
- Cossette – 5 Entries
- AMVBBDO, Droga5 (London and New York), Goodby Silverstein & Partners and Stink Films – 4 Entries each
The total number of entries shortlisted in each category are:
Impact
- Impact – 38 Entries
Side Hustle
- Side Hustle – 12 Entries
Film Craft
- Animation – 25 Entries
- Casting – 10 Entries
- Cinematography – 8 Entries
- Direction – 16 Entries
- Editing – 8 Entries
- Production Design – 5 Entries
- Sound Design & Use of Music – 22 Entries
- Visual Effects – 6 Entries
Find all 150 shortlisted work here.
This first announcement includes 10 out of the total 34 categories. Further shortlists will be revealed once the judging for each category closes, with subsequent category announcements scheduled for 28 May, 4 June and 2 September. While hosting a 2020 ceremony is not possible due to coronavirus, D&AD will be announcing this year’s Pencil winners via its website and in a social campaign designed by Studio Dumbar.
Adobe Presents: D&AD Awards
D&AD has secured an official partnership with Adobe through which insights from D&AD Awards 2020 will be showcased on the Adobe Live platform throughout June and July. Adobe Presents: D&AD Awards will feature a series of panel discussions and Live Q&A interviews with the D&AD judges, as well as behind the work live talks with Pencil winners to explore the components of creative brilliance, uncover why the winning work was awarded and discover how it was made.
Adobe Presents: D&AD Imagine Everything
In addition, Adobe Live will host the D&AD Festival keynotes by creative innovators in a series of monthly talks from June to November to inspire creative thinking. A full schedule will be announced soon.
Tim Linsday, D&AD Chairman, commented, “Each year, the foremost thinkers and practitioners from across the global creative industries submit outstanding work to D&AD Awards. 2020 is no exception, despite the extremely difficult situation the world is facing. We believe it is now more important than ever to spotlight creative and innovative brilliance during these trying times and recognise all of the outstanding work that is in consideration for a Pencil. D&AD are excited to announce the first shortlists today and look forward to sharing further shortlists across the coming weeks. Though we are disappointed that we are unable this year to display shortlisted work at D&AD Festival and celebrate the winners at the D&AD Awards ceremony, our exciting lineup of insight sessions, Q&As and Behind the Work series will continue to give exceptional creative thinking the platform it deserves.”
Simon Morris, senior director of marketing, at Adobe, added, “At Adobe, we’re passionate about enabling creativity for all and through our partnership with D&AD, are delighted to celebrate some of today’s best creative minds. Times like these show us the power of creativity, its impact on the way we think and live. We’re incredibly proud to have a hugely active creative community on Adobe Live, and can’t wait to use this platform to inspire and engage them even further with insights from the D&AD Awards and the D&AD Imagine Everything series.”
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