Let’s start with the word that made you click here, MOOC. It’s D&AD’s online course on storytelling, with partner Creative Skillset.
The 4 week course contains the wisdom and practical advice of top tier creatives like Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish about how to create compelling stories that sell products, brands and values.
It contains theory and practical tasks supported by examples from D&AD Pencil work. And you get to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.
Registration is open until November 15. Curious? Click here.
D&AD Professional Awards are open for entries. Find out all about it.
New, Next. The next two D&AD President’s Lectures are by:
Vince Frost, chief executive officer and executive creative director of Frost*collective, on Designing your Life (which is the name of his book), in London, November 10.
Nils Leonard, chief creative officer, Grey UK, on How to build a creative and innovative culture in Australia – Perth on November 11 and Sydney on November 12.
Greenpeace on Brands for the Planet is the first President’s Lecture for 2016. It’s in London on January 26.
White Pencil candidates. These campaigns for good caught D&AD’s eye:
Pop-Up Slum by Bravo/Y&R for Techo
Beauty Tips by Reshma by Ogilvy India for Make Love Not Scars
Earth 2045 M&C Saatchi Stockholm for SPP
There’s Always a Job To Be Done Heimat for Hornbach
H&M Close The Loop Forsman & Bodenfors for H&M
More New. What does it take to be a D&AD New Blood Winner?
The 2015 New Blood brief was to “empower Airbnb’s existing community to grow.” These are the stories behind the creative work that nailed it.
User Interface Film Advertising
More Next.
D&AD interviewed three shortlisted Next Directors about their projects.
Grant Singer, Helmi & Christine Yuan
…and three shortlisted Next Photographers about their projects.
Thomas Sabatier, Jill Beth Hannes & Jack Fillery
More stuff:
The D&AD Annual 2015
Designing Books with [Annual Designer] David Pearson
D&AD’s collaboration with Designjunction.
8 Captivating Examples of Sound Design
6 Ingenious Examples of Signage and Wayfinding
Exploring The Use of Music in Advertising
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