VCCP has promoted David Masterman to ECD at its London headquarters as the company continues to grow. It has been named recently both UK and Global Integrated Agency of the Year by Campaign and new creative clients include Barclays, Direct Line Group and the All England Lawn Tennis Club – joining long-standing partners like Cadbury, Virgin Media O2, Transport for London and White Claw.

Since joining VCCP as creative director in 2018, Masterman has been the driving force behind some of the agency’s most unforgettable and culturally resonant work. For Virgin Media O2 he has led motorbike-riding cows, speedboat-driving walruses and Daisy the AI Granny. He’s behind yodelling pizza lovers for Domino’s, set the juice loose for Maynards and brought years of high-flying campaigns for easyJet. His creative leadership has helped ideas move beyond ads and into popular culture.

In a career spanning DDB, Fallon, BBH and more, Masterman has also created awarded work for world-famous brands such as Audi, Ben & Jerry’s, BBC, Drench, Levi’s, Lynx, Skoda, Tango, Umbro, Volkswagen and Johnnie Walker. His work has been recognised by all the major awards shows, including an impressive 40 D&AD Pencils.

Chris Birch and Jonny Parker, joint chief creative officers (UK) at VCCP, stated “Dave has this rare ability to take the surreal, the bold and the downright hilarious and turn it into something that lives in people’s heads. His work doesn’t just win awards – it populates culture. He’s a creative leader who inspires, elevates and pushes for better every time, and we’re lucky to have him. Timothy Taylor’s all round!”

David Masterman added, “This place is special. We get to make the kind of work people actually talk about, and that’s always been the goal. I’m beyond chuffed to step into this role and keep building on everything we’ve started.”