According to the internet, 2026 is the new 2016…and Chipotle is listening.
With the help of Day One Agency, Chipotle brought back its cult-favourite Tatted Like a Chipotle Bag Friday the 13th promotion and tapped into one of the internet’s most viral moments to spread the news.
On Friday, March 13th, from 3-4 pm, anyone who went to Chipotle and showed their ink-real tattoos, temporary tats, something you drew on your arm in the parking lot – got a BOGO. To reveal the comeback, the brand partnered with Swae Lee, artist in the Rae Sremmurd duo, to throw it back to 2016’s viral Mannequin Challenge, set to his hit, Black Beatles.
The campaign includes an IRL fan activation in Miami, where Swae showed up at a Chipotle restaurant during the BOGO hour to hand out limited edition flash tattoo sheets and lead the fans in an IRL Mannequin Challenge, which is live now across Chipotle’s social channels.
The campaign rolled out across social in the lead-up to the promotion, with teasers beginning February 13th.
