DDB Sydney’s Help stories for Westpac continue to pack a punch. The partners have followed their power-cell film about a young boy and his divorcing parents with the story of a Middle Eastern doctor who builds a new life in Australia as a baker – focussing this time on Westpac’s support for small business and its promise to help Australians in the moments that matter. Try not to fell a tear or two well up in your eyes and your heart warm towards this Big Four bank. This latter matters a lot to the banks right now, with smaller banks capitalising on the mood after the Royal Commission in their campaigns.
The film is set to the soundtrack of The Masters Apprentices classic, Because I Love You, remade by Amy Shark and coincides with the launch of Westpac’s help when it matters logo.
Westpac Group’s Head of Brand, Advertising & Media, Jenny Melhuish, commented, “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.
“We recognise that there is a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”
DDB Sydney creative partner, Matt Chandler, added, “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali – people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”
The campaign is running nationally across TV, radio, digital, out of home and social, from Sunday, June 2.