DDB Sydney creatives, Tim Woolford and Tommy Cehak, were responsible for Foxtel’s Grave of Thrones, Volkswagen Polo Unfail and Volkswagen Amarok Too Powerful for TV. Polo Unfail was a massive viral hit. Grave of Thrones won a Gold Lion at Cannes. Volkswagen Amarok Too Powerful for TV was a brilliantly creative parody of the car advertising “formula”. All three standout campaigns helped DDB to raise the bar for advertising creativity in Aus this year.
The pair received well-earned promotions to become creative partners. In their new roles, they will lead the Volkswagen business within DDB Sydney.
l-r: Tim Woolford & Tommy Cehak
DDB Sydney executive creative director, Tara Ford, commented, “Tim and Tommy have created effective, original and award-winning work throughout their careers. They are passionate about this business and bring high standards to everything they do. I have no doubt they will continue to succeed with their new position on Volkswagen.”
After winning AWARD School VIC in 2012, Woolford started his career at TBWA Melbourne where he was responsible for Cannes Lions winning campaigns, GAYNZ and Holdtight for ANZ Bank. He relocated to Sydney and joined DDB in 2018.
Also joining DDB in 2018, Cehak has held a number of roles at Sydney agencies, including M&C Saatchi, Droga5 and The Royals, producing acclaimed work on clients such as Tiger Beer, Woolworths and Qantas.
Cehak stated, “I’m honoured to be given the opportunity to help lead such an iconic DDB client as Volkswagen. I can’t wait to continue the award-winning and effective output with the talented team around us.”
Woolford and Cehak replace Jade Manning and Vince Osmond who recently departed DDB Sydney after five years to join Special Group.
Woolford commented, “We’ve got some big shoes to fill in a post Jade and Vince world. They’ve been inspiring custodians of the Volkswagen brand and are two of the most talented and nice guys in adland. I’m excited for the opportunity to continue that legacy.”
Ford added, “The best is yet to come for DDB Sydney, this new creative line-up will continue to deliver big, tough work for our big, tough, real clients. And strive for more. Exciting times.”