Love can make you cry (Del Campo Saatchi & Saatchi for Milka). Love can make you laugh (BETC for Leroy Merlin). Creativity can make Valentine’s Day remarkable.

On Valentine’s Day everyone wants to believe that love is forever. Del Campo Saatchi & Saatchi taught the couples who have been in love for decades, how to take their first Valentine’s Day selfie.

The result is #mosttenderselfies that should make Milka sales soar when it goes viral.

Creative credits:
Agency: Del Campo Saatchi & Saatchi
Executive creative directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin.
Creative directors : Sebastian Duccoli, Agustin Suarez
Head of art : Mariano Espagnol
Creative team : Javier Agena Goya, Juan Manuel Seillant

Production Company: Primo
Directors: Felipe y Sepia
Executive producer: Alejandro De Michele

Post production: Casa Kiev
Sound Designer: Notdeaf Sound Design

Real love isn’t all about gazing at each other across a candlelit dinner table. It’s the thing that triumphs over (so many) everyday annoyances.

BETC showed real lovers what their triumph looks like. Dean Martin croons in the background. French home improvement store, Leroy Merlin, gets the benefit.

Creative credits:
Agency: BETC Shopper
Executive creative director: Stéphane Xiberras
Art director: Nicolas Prado
Copywriter: Guillaume Palmantier

Production company: Rita Films
Director: Blacktool
Producer: Elodie Andurand