Deloitte Digital has become the creative agency for EnergyAustralia following a competitive pitch.

The agency will work with EnergyAustralia through the challenges of the renewables transition, helping it to lead and accelerate the clean energy transformation.

Mark Brownfield, chief customer officer, EnergyAustralia, stated, “Deloitte Digital’s balance of strategy, creativity and technology makes them the ideal partner to move forward with. Not only will they help us deliver exceptional brand building creative narratives, but their understanding of customer experience delivery can help us design the future of energy and deliver it for our customers.”

Adrian Mills, partner – creative, brand and advertising at Deloitte Digital, commented, “As we progress through the next decade of the energy market transition, the industry, community, and customer will benefit from strong leadership. We’re here to help EnergyAustralia play that role, to take the next step as a brand, and demystify the industry for Australia’s energy customers. We absolutely share EnergyAustralia’s purpose.”

The appointment was effective December 1.