A brand-new bub changes her name with a Pilot pen. That’s a sight you’re unlikely to ignore. The eye-catching  by Dentsu Creative France, began with the thought, “Would Reginald have had the same life if his name hadn’t been Elton? Would Jean Philippe have filled stadiums if his name hadn’t been Johnny? Would William have won an Oscar if his name hadn’t been Brad?” The campaign’s metaphor of changing one’s first name invites everyone to regain power over their lives, to realise their selves and push their convictions to the limit. 

Most importantly, both the idea and the film are strikingly left-of-centre ways to highlight a pen brand. The campaign film illustrates Pilot’s brand platform, Write Your World.

Credits
Client: Pilot Pen
Brand Manager: Julien Barabant
Communications Manager: Cécile Poirot-Crouvezier

Creative Agency: Dentsu Creative France
Managing Director: Nathaël Duboc
Executive Creative Director: Sébastien Zanini
Art Director: Rudy Bamberg
Copywriter: Marc Sinègre
General Managers: Amélie Ozouf
Chief Strategy Officer: Alexandra Servant-Rony
Strategist: Samuel Pain
Business Director: Olivia Pioch
Account Director: Adeline Benatier
Production Directors: Anthony Raton  & Nicolas Blusson

Video Production: Kuest
Directors: Nathalie De Lopez & Paul Mignot
Executive Producer: Emmanuel G. Cuesta
Director Of Photography: Jacques Ballard
Production Designer: Clément Furic

Post-Production & VFX: Digital District
Post-Production: Kuest
Editor: Nathalie Safir
Colour Grading: Thomas Canu
Editor: Maxime Leturcq