“What is the highest you can reach?” That’s a galvanising question for those within reach of a Lamborghini. Dentsu Creative has moulded the power of ambition into the launch film for the new Urus SE Performante SUV – a story of elevation. The “long and winding road” is in there, but it has been given a new purpose to attend to – the physical climb of a Lamborghini conquering an imposing mountain road is a metaphor for the inner drive that has always pushed pioneers, creators and visionaries to move beyond the limits they had just reached. As the car rises turn after turn, the ascent is intercut with milestones from human history – moments when progress was not achieved by stopping at the summit, but by looking beyond it. The mountain becomes more than a landscape. It becomes a measure of ambition. Metaphysical mountain roads, archival images, and meticulously crafted cinematography and sound design carry the emotional weight with restraint and precision.

The film, directed by Rúnar Ingi and produced by Indiana Production, begins a new chapter in Lamborghini storytelling.

“The more we work with Lamborghini, the prouder we are of what we are building together. Every new project is a chance to move the brand into a more meaningful and culturally relevant territory, without losing the power, instinct and attitude that make it unique,” stated Maurizio Tozzini, executive creative director at Dentsu Creative Italy.

Credits:
Client: Automobili Lamborghini
Brand Marketing Coordinator: Maurizio Pietro Grande
Marketing Campaign Brand and Corporate: Violetta Galia

Creative Agency: Dentsu Creative Italy
Chief Creative Officer SEMENAT: Riccardo Fregoso  
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Executive Creative Directors: Maurizio Tozzini, Stefano Tunno
Creative Director: Francesco Sgritta Art Director: Silvia Sciotta
Copywriter: Santiago Cancela
Head of Design: Laura Liguori
Senior Motion Designer: Matteo Milone
Senior Designer: Stefano Trolese
Head of Client Service: Anna Chiara Pelletti
Client Supervisor: Federica Sacco
Client Executive: Elena Longoni
Senior Strategist: Rosa Sirico
Strategist: Riccardo Spreafico  
PR Manager: Alessandro Turchi 

Production House: Indiana Production 
Executive Producer: Karim Bartoletti 
Senior Producer: Silvia Bergamaschi
Producer: Alice Cigada
Assistant Producer: Barbara Romanello 
Production Manager: Marco Alzati 
Post Producer: Alga Pastorelli 
Director: Runar Ingi 
DoP: Ottar Gudnason
Editor: Luca Angeleri 
Second Editor: Simone Moraca 
Colour Grading: Claudio Beltrami 
Post Production: 22Dogs 
Supervisor VFX: Marco Negri
Supervisor AI: Aron Galabuzi 
VFX Producer:s Federica Sbattini, Barbara De Rossi 

Music: Hakan Eriksson
Music Supervision, Sound Design & Mix: @ballad.co
Music Supervisors: Gregers Maersk Moeller & Adrian Aurelius
Sound Designers & Mixers: Philip Flindt & Adrian Aurelius
Executive Producer: Gregers Maersk Moeller
Voice Over: Andy Lipshultz
Post Audio: Bravagente 
Production Advisor: Sabrina Allaria @ The Production Advisory Group