Streaming services are in a price war. TVNZ+ isn’t. It has a different proposition. It’s not only free, it’s so good it will engross streamers. Completely. Dentsu Creative and Sweetshop’s Damien Shatford have translated that into three wonderful stories with endings that viewers won’t see coming. Well, they might after watching the first one but Shatford’s directing skill keeps the enjoyment high regardless.

“This was a brilliant opportunity to delve into the world of content that the TVNZ+ platform delivers,” stated Anne Boothroyd, executive creative director, Dentsu Creative. ”Damien has conjured up a mix of action, drama and romance that will have people reaching for their devices to experience it for themselves.”

“The work was built off a strategic proposition that encouraged Kiwis to ‘get their fix’ of quality content on TVNZ+. We wanted to capitalise on the idea that bingeing fresh content puts you in good social standing and gives you something to talk about while also triggering this little dopamine hit, making us generally pretty happy. Our research also showed that the breadth and depth of the content meant that ‘hunting out what you’ll watch next’ was an equally exciting activity. So, it was a no-brainer that we should celebrate Kiwis getting their binge on,” explained Stevie Weber, executive director, strategy at Dentsu Creative.

Jonathan Symons, marketing director at TVNZ, added, “We’re really thrilled to see this campaign roll out this week. Our research was often telling us that TVNZ OnDemand delivered much more than many people expected both content and experience-wise, so with a new TVNZ+ name and brand it was definitely time to deliver something different on the campaign front. And I think these ads deliver, with a fantastic mix of humour and unique Kiwi-ness.”

“This was a brilliant opportunity to delve into the world of content that the TVNZ+ platform delivers,” stated Anne Boothroyd, executive creative director, Dentsu Creative. ”Damien has conjured up a mix of action, drama and romance that will have people reaching for their devices to experience it for themselves.” 

The new campaign is running in New Zealand across TV, online, OOH, radio and social channels.

Credits:

Client: TVNZ Marketing
Marketing Director: Jonathan Symons
GM Marketing & Communications: Sally Falconer
Senior Marketing Manager: Rebecca Brown

TVNZ Media & Blacksand Creative Studio
Media Planning Manager: Nicole Hughes
Senior Campaign Manager: Varsha Singh
Lead Designer: Mark Fleming 
Lead Digital & Print Designer: Christopher Hill 
Senior Creative Director: Greg Hughes

Creative Agency: Dentsu Creative (Aotearoa)
Executive Creative Director, New Zealand: Anne Boothroyd
Group Creative Director: Jack Delmonte
Creative Director: Andrea Sarcullo
Senior Copywriter: Matt Woods
Senior Art Director: Chelsea Sietses
Executive Creative Director (Australia + NZ): Marcus Tesoriero
Executive Creative Director: Hadleigh Sinclair
Executive Director, Strategy: Stevie Weber
Chief Commercial Officer: Rachel Anderson-Cormack
Group Account Director: Evaan Miocevich
Account Director: Amanda Tonkin
Agency Producer: Nigel Sutton

Production Company: Sweetshop
Director: Damien Shatford
Executive Producers: Ben Dailey & Kate Roydhouse
Producer: Larisa Tiffin
Director of Photography: Nigel Bluck
Production Designer: Bruce Everard
Editor: Lucas Baynes
Colourist: Matic Prusnik

Online: Leoni Willis @ Toybox

Music & Sound: Liquid Studios
Producer: Tam O’Neill 
Music Arrangement & Composition: Peter Van der Fluit 
Sound Design: Craig Matuschka

Media: Dentsu Media
Agency Director: Courtney Wide
Strategy Director: Amy Greene
Group Business Director: Sarah Wilson
Business Manager: Lucy Burbidge
Senior Business Executive: Nicholas Young