DIRECTV’s humour draws football fans to the one place for football in a campaign featuring football star, Saquon Barkley’s, famous hurdle. That hurdle becomes a humorous metaphor for the unnecessary obstacles football fans now jump through just to find the game. Barkley takes his signature move to increasingly absurd heights in a series of comedic spots, through an over- the-top training regimen of jumps, flips, and hurdles that mirrors the maze of apps, passwords, remotes, and platforms fans navigate on game day.

The campaign tackles one of the biggest frustrations facing football fans – finding where to watch the game. With games spread across more apps, channels, and devices than ever before, following your favourite team has become almost as challenging as the game itself. DIRECTV brings together live games, streaming apps, real-time scores, highlights, and personalised sports discovery into one experience.

“Football fans shouldn’t have to navigate an obstacle course just to watch games,” stated Vince Torres, chief marketing officer at DIRECTV. “For more than 30 years, DIRECTV has been the home of football, and we’ve stayed focused on making the game easier to find and easier to enjoy, even as the viewing experience has become more complex. By bringing together live games, streaming apps, and everything fans want in one seamless experience, we’re removing the hurdles so fans can spend less time searching and more time watching.”

The full US campaign includes a 30-second and 15-second television spots, digital video, social media, and online advertising that will roll out throughout the football season.