Abbott Mead Vickers BBDO won 36 Arrow awards at the 2016 British Arrows this week. Needless to say, it also won Advertising Agency of the Year.

• AMV BBDO’s Spare the Act with Jeff Goldblum for Currys PC World won 4 Golds and 3 Silvers, more than any other single campaign in the awards’ history.
• AMV BBDO’s Spare the Act TV for Currys PC World won 1 Gold and 3 Silvers.
• AMV BBDO’s Spare the Act campaign – Laptop; TV; Nespresso; Cooker – for Currys PC World won 1 Gold, 1 Silver and 1 Bronze.

All of AMV BBDO’s Currys PC World commercials were directed by David Shane and produced by O Positive.

Outsider was named Production Company of the Year.

Advertiser of Excellence was Diageo, Guinness

The top five campaigns of the year were:

4 Gold, 3 Silver: AMV BBDO Spare the Act for Currys PC World. Directed by David Shane, produced by O Positive.

2 Gold, 1 Silver, 3 Bronze: adam&eve/DDB Shoplifter for Harvey Nichols’ loyalty app. Directed by Layzell Bros, produced by Blink.

2 Gold, 1 Silver: BBH Fun Run for Guardian Newspapers. Directed by James Rouse, produced by Outsider.

2 Gold, 1 Silver: adam&eve/DDB, Becoming Beckham for H&M. Directed by Fredrik Bond, produced by Sonny London.

2 Gold: AMV BBDO, Never Alone documentary for Diageo’s Guinness Rugby. Directed by Ben & Dan Tubby, produced by Stink.

Full list of winners here.