Everyday family life. It’s not quiet. It’s not peaceful. In fact, it can be downright chaotic. Escaping that is why holidays exist.
Doomsday Entertainment and Australian director, Ben Dean, use humour to highlight Expedia’s promise of escape in a 30-second spot, Chaos, created in-house at Expedia. Dean dramatises a large family overwhelmed in 4K and slow-mo, stretching the agonising seconds between each family member’s overloaded existence and the saving grace of Expedia’s flight tracking notification. The emotions are palpable.
The new spot follows on from the brand’s Two Step and Northern Lights, both produced by Doomsday and directed by awarded director, director Hiro Murai [Mr. and Mrs. Smith, The Bear].
Dean has also directed Flipper’s Skate Heist, a branded short film where legendary rapper/producer/entrepreneur, Dr. Dre, and Interscope Records co-founder, Jimmy Iovine, announced the limited edition The Chronic skate, celebrating the 30th anniversary of the studio album of the same name. The short went on to screen at Tribeca X, winning a Bronze Clio in Film Craft – Direction, and earned Cannes Lions shortlist applause.
Dean is an Australian director and creative director based in Los Angeles, who made his name in the short film, music video, and advertising space working with top culture brands including Nike, Nas, Future Classics, Converse, Masterclass, YouTube, Sonos and K-Swiss. His short, KITT, about the world-renowned large-scale ground muralist of the same name, and his directed Keli Holiday music video, We Don’t Have To Know, both earned Vimeo Staff Pick status and other accolades.
Credits:
Client & Creative: Expedia Group
Luke Harris: VP, Creative Communications
Kevin Tenglin: VP, Creative Communications
Chandreyi David; VP, Brand Marketing
Michael McCommon & Yo Umeda: Creative Directors
Diogo de Souza Valim, Bruno Barbieri, Martha Lees, Nico Cortinove, Euzcil Castaneto & Mallory Taylor: Associate Creative Directors
Anh Do: Executive Creative Director, Music
Perrin Rausch: Head of Integrated Production
Lindsey Wood Production Director
Erika Ruiz & Adam Nelson: Senior Producer
Lauren Bautista; Creative Producer
Carey Malloy: Sr Director, Brand Integrations
Jessica Eichner: Director, Brand Integrations
Jordan MacKelvie: SrManager, Brand Integrations
Iman Forde: Sr Manager, Project Management
Alex Lebosq, Daniel Gerena & Grace Gambin; Business Affairs
Production Company: Doomsday Entertainment
Ben Dean: Director
Danielle Hinde & Jason Cole: Executive Producers
Nathaniel Greene: Line Producer
Roland Berry: US Production Supervisor
Jesse Fleece: US 1st AD
Christian Sprenger: DOP
Liam Sinnott: 1st AC
Production Service Company Mexico: The Lift
Cristina Barres: Producer
Matteo Blumer: Production Manager
Brianna Lopez Urquiza: Production Coordinator
Russell Carrasco: Unit Manager
Sandra Mayerstein: 1st AD
Editorial: Parallax Post
Colour+VFX/Finishing: Trafik
Morgan Thoryk, Erik Sutch: Music Supervisors
Sound Design: Concrete Form
