Fabulous sparks of relatable humour spotlight Trainline’s campaign promise, You Can’t Go Wrong with Trainline, by agency, Dude.  

The campaign’s two commercials, Tattoo and Robot, enforce the brand’s positioning that while you can’t plan everything in life, you can make life easier for yourself by booking train and coach travel with Trainline, each underlining an advantage of doing so, in a way that is hard to overlook.

The campaign is running on TV, video on demand, online video and social channels in France. 

Curro Piqueras, executive creative director, DUDE London, commented, “While Trainline wants to tell the world about its product, they always want to draw a smile on their consumer’s face. That will to entertain, as much as to educate, took us here. Two stories rooted on mildly complex and relatable-drama. Characters that, unlike the Trainline app, have experienced uncomfortable situations in which some way or another, we all can see ourselves in. So yeah, avoid all complexity and download Trainline, what are you waiting for?”

Credits:
Client: Trainline

Agency: DUDE London
Chief Creative Officers: Livio Basoli, Lorenzo Picchiotti
Executive Creative Director: Curro Piqueras Parra
Senior Creatives: Pietro Soldi, Juan Francisco Posada, Seán Cullivan
Creatives: Matthew Yeo, Harry Marino, Luke Hibberd
Client Lead: Hamish Day
Senior Account Manager: Jeanine Vette

Production Company: DUDE Milan
Director: Caterina Viganò
DOP: Guido Mazzoni
Integrated Production Director: Matteo Pecorari
Producer: Valeria Mazzotta
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna

Post Producers: Miriam Ottina, Silvia Brigoli
Post Production Supervisor: Seba Morando Junior
Editor: Niccolò Gobbi
Colourist: Claudio Beltrami
VFX Artist: Riccardo Stasi

Voiceover: Giga Sound
Sound Mix: FullCode
Set Designer: Gabriele Cavalchi
Styling: Giulia Revolo
Make-up: Alice Fantini