Trainline’s Great Journeys Start with Trainline brand platform in Italy takes an interesting detour – into a place where you can think. The lead commercial shows how Trainline simplifies the process of finding the best train offers, which gives you the opportunity to look at life from a completely new perspective and allow your mind to make new realisations about life’s little things. Abstract realisations that we wouldn’t normally spend time thinking about, such as how blinking is like clapping with your eyes, or how shoes are simply portable floors.
There’s a very good chance that you’ve never thought about a booking app in that way. And a very good chance you’ll remember Trainline’s now, and its promise. The left-of-centre thinking comes from agency, Dude. The campaign is running across CTV, OLV, OOH and DOOH activity in Rome and Milan.
Trainline’s brand platform Great Journey’s Start with Trainline launched in Italy in October with an equally outside-the-box idea:
Credits
Client: Trainline
Senior Brand Manager: Silvia Olla
Brand Manager: Helena Perez
Brand Executive: Martina Patamia
Senior Brand Designer: Giulio Pierrottet
Creative Agency: Dude London
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O’Ryan
Head of Art: Pietro Soldi
Art Director: Daniela Gonzalez Lavalle
Copywriter: Matt Yeo
Client Lead: Hamish Day
Senior Account Managers: Jeanine Vette & Adriana Sabia
Strategy Director: Marco Mammino
Strategist: Grazia Zucchiatti
Production Agency: Dude Milano
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Elisabetta Carli
Head of Physical Production: Simone Raddi
Post Producer: Miriam Ottina
Online Editor: Federica Ruggeri
Director: Matthew Swanson
DOP: Pawel Pogorzelski
1st AD: Аntony Tanev
Production Service: Solent Film
Solent Film Managing Directors: Magdalena Staneva & Alex Momchev
Solent Film Service Producers: Konstantina Manolova & Petra Trendafilova
Editing: Tenthree
Editor: David Whittaker
Producer: Clelland Allen
Post-Production: Coffee&TV
Colour Grading: George Neave
Flame: Rory Whittle
Nuke: James Belch
Post-producer: Pete Burch
Music & VO: Operà Music
Photographer: Paula Patocka
