Dude & Trainline: Value choice. You don’t always have it

The Zumba team bonding event. The bridal shower for your cousin. The family photo. Everyone can relate to the dismay of being forced to do something they don’t want to do. Independent creative network, Dude, chose the family photo to highlight the benefit of choosing any train on the Trainline app. The campaign film is inspired by that repository of thousands of real (cringey) family photos, the infamous Awkward Family Photos blog.

Curro Piqueras-Parra, executive creative director, DUDE London, stated, “Classmates, neighbours, or family, sometimes life doesn’t give us much choice. What we’ve got is what we’ve got. Fortunately, there’s the app Trainline. To launch this idea we created Emma’s family, a film we hope feels relatable to all of us.”

The commercial’s humour is a wonderful bonus. The 30-second spot leads a campaign running across TV, OOH and digital in France.

Trainline is the only app that lists all available trains on specific routes, meaning that where there is a choice of more than one train operator, consumers can save money by choosing the most convenient ticket for them.

Alessia Coletta, senior brand manager, Trainline, stated, “Now French people have the choice to choose a different train operator when travelling on the Paris – Lyon route, and we are thrilled to enable this in an easy and simple way through our APP and website. Our ambition is to become the destination where travellers can compare all the trains and book the most convenient solution according to their needs!”

The campaign will run until August 31.

Credits

Client: Trainline
Senior Brand Manager: Alessia Coletta
Head of Global Brand Proposition: Natalie Marques
Global Head of Content: Mariel Reed
Copywriter: Marie Blondeau
Lead Brand Designer: Florent Giambagli
Head Of Brand Marketing: Eleanor (Elly) Collingwood
Senior Marketing Manager – Brand – Catherine Muller
VP Brand: Joanne McClintock

Agency: DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Executive Creative Director: Curro Piqueras Parra
Senior Copywriters: Sean Cullivan & Anaëlle Amarasinghe
Senior Art Director: Juan Francisco Posada
Copywriter: Matt Yeo
Art Director: Sara Nazario
Managing Director, London: Francesca Spitali
Account Director: Giulia Borina
Senior Account Manager: Giorgia Livia Pacchiarini

TVC Production: DUDE
Director: Caterina Viganò
Director of Photography: Fabio Casati
Integrated Production Director: Matteo Pecorari
Senior Producer: Alice Maria Chiara Garbelli
Producer: Valeria Mazzotta
Junior Producer: Giovanna Distefano
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna

Stylist: Elisa Voto
Set Designer: Marco Monti
Post production Supervisor & Editor: Seba Morando
Editor: Valentina Stefania Renna
Motion Designer: Dario Lipani
Post Producer: Miriam Ottina
Color Grading: Daniel Pallucca
Sound: Full Code

Illustration & Animation Agency: Folio