Epica has finished its second day of judging with France overtaking Germany as the country with the most awards. France has won 85 awards including 12 Golds, Germany has 71 awards, including 22 Golds.
The most successful network is McCann Worldgroup with 52 awards including 17 Golds, followed by BBDO and DDB each of whom have won 43 awards. So far, BBDO has won 9 Golds and DDB has won 3 Golds.
The most awarded agency is Ruf Lanz from Zurich with 18 winning entries, but with no Gold. BBDO New York has 15 awards including 3 Golds.
The standout work is Iconoclast’s In the Long Run, for Mercedes-Benz. The Epica jury was impressed that the campaign film went much further than standard car movies. It tells a moving family story with a twist. It has won Gold in Copywriting & Storytelling, Luxury & Premium Brands, Direction & Cinematography and Best Use of Music.
Absence of Gold in many Print categories. The Epica jury was critical about the level of the Print work submitted in categories like Luxury & Premium Brands, Public Interest: Environment, Recreation & Leisure, Health & Beauty, Food and Transport & Tourism. The Epica jury usually loves Print and will have a hard time deciding on a print Grand Prix tomorrow. If any ….
The jury favourite is MullenLowe Thailand’s Termite-ator for Chaindrite Foam, because of the humour of its hyperbole. In an elaborate dramatisation of the product’s efficacy, the film depicted termites as larger than life villains to bring tricky and persistent termite problems to life. It has been awarded Gold in the category Household Maintenance – Film.