“The moment I stepped through the door the energy and enthusiasm at The Sweet Shop was remarkable. It’s a dream role for any communications professional; the culture is incredibly strong, the people are committed to doing amazing work and it really is an environment where anything is possible. I’m thrilled to be joining the company at such an exciting time.”

Kate Neill has landed the new role of director of communications at The Sweet Shop. She will be based in Melbourne and will report directly to Paul Prince, The Sweet Shop chief executive officer and founding partner.

 Neill will lead The Sweet Shop’s editorial voice globally, both internally and externally. Her domain covers all marketing touch points, media and social media. And her aim is to make sure that The Sweet Shop stays at the top of the rankings for client and agency service.

“Kate brings a huge amount of experience and expertise to this new role,” Prince noted.

“Her strategic vision, coupled with her track record of creativity and obvious passion for The Sweet Shop made her the clear choice for this prominent role.”

Kate Neill

Neill joins The Sweet Shop from DDB, where she spent five years as director of communications for the Asia Pacific region. She began her career in her hometown of London, as a reporter at Campaign, before moving to Hong Kong where she was deputy editor at CEI Asia-Pacific and Campaign Asia Pacific.