Do you believe in reincarnation? The five-minute film, Believe in Reincarnation, by communications consultancy, Fabula Rud Pedersen Group, director, Titas Sūdžius and production company, Somefilms, won’t make you believe any more. You should twig within the first minute that it’s a parody of lifestyle documentary aesthetics. The absurdist satire follows an epic journey to enlightenment through joining a cult for the wrong reason, an unlikely romance, a night of ecstasy, a collective howl of heartbreak — and a revelation hiding in the most unlikely of places. It’s a campaign for Lithuania’s reverse vending machine network giving used bottles and cans a second life.

The deposit system, Grąžinti verta (It’s Worth Returning), has been operating in Lithuania since 2016 with the. Its activities in the country are managed by non-profit organisation, VšĮ Užstato sistemos administratorius, established by Lithuanian beverage producers, importers and sellers.

The long format social and digital ad was shot with an extremely low budget in Lithuanian cities, Vilnius and Kaunas.

Credits:
Client: Grąžinti Verta
Creative Agency: Fabula Rud Pedersen Group
Production Company: Somefilms
Director: Titas Sūdžius
DoP: Linas Žiūra
Executive Producers: Olga Radčenko & Ieva Java
Production Manager: Karolis Aleksynas
1st Ad: Lina Remeikaitė & Elzė Vozbinaitė
Casting Directors – Aira Čeponaitė & Klaudija Matvejevaitė
Editors: Antanas Skridaila & Dominykas Kilčiauskas
VFX: Andrius Kaubrys
Colourist: Sander Van Wijk
Original Score & Sound Design: Simas Okas & Pete & Wolf
Additional Music: Sati Pabudimas