Campari and FamousGrey Belgium have launched an intriguing short art film in which cocktail glasses play the leading roles. In Bitter Talks, FamousGrey cleverly taps into the fact that many dialogues from famous films take place in a bar, while the main characters are having a drink.

The main characters are the cocktail glasses themselves, namely a Campari Negroni and a Campari Spritz. These are shown in close-up throughout the entire dialogue, while you hear the conversation of the characters drinking the cocktails offscreen. Because you see nothing of the environment and hardly anything of the people, the dialogues gain more mystery and depth, perfectly in line with Campari’s promise that Every cocktail tells a story. The four-minute short film also combines dialogue and music in an intriguing way.

The campaign, that launched during the Cannes Film Festival, underlines Campari’s position as a long-time partner and sponsor of major film festivals, while it aims to expand its influence in Belgium by supporting, among others, the Ostend Film Festival and the Ghent Film Fest.

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Bitter Talks will be screened in all UGC cinemas across Belgium during the month of June. Additionally, the film will be available on YouTube and teasers will be shared on Instagram. In September, the campaign will be followed by an activation with students from film schools in Belgium.