Moving home can be a bit scary for children. To help parents prepare the whole family for a big move Sweden’s largest real estate agency, Fastighetsbyrån, has launched a Roblox experience to help kids prepare mentally for the move.
In Sweden over 1.5 million moves happen annually, involving approximately 300.000 kids who embark on a process that can feel like a rollercoaster ride. To prepare Swedish families for a move Fastighetsbyrån has built replicas of actual listings in Roblox and will host what is likely the first open houses in Roblox, where a realtor tries to sell an actual house.
“We’ve recreated actual listings in perfect detail in our Roblox experience and invited families to an open house to introduce our innovative moving tool and showcase the property,” explained Johan Vesterberg, PR & communications manager at Fastighetsbyrån.
In the Fastighetsbyrån metaverse, new owners, including children, can explore a Roblox replica of their new home where they can spend time in their new room, decorate it how they want and even invite friends over before they actually move. The Roblox experience is part of a bigger initiative from Fastighetsbyrån to reassure worried children and support parents through the change with digital tools. In addition to the Roblox experience, solid tips and conversation advice have been developed together with child psychologist, Kajsa Lönn Rhodin, with long experience of working with children and parents.
“Children do not have the same ability to visualise and prepare for changes as adults do. It can be helpful to use digital tools, like Roblox, to make the move more concrete. Here, imagination and play reign in the children’s own gaming arena,” added Kajsa Lönn Rhodin.
Today, Fastighetsbyrån has created 10 replicas in Roblox of actual listings that are now available for sale, from the north to south of Sweden. Explore the Roblox house in Västerås here.
See below for more houses in the metaverse:
- Lovely house on the island Öland: here are the links to the Roblox replica and to the property listing.
- Family-friendly apartment in Lund: here are the links to the Roblox replica and to the property listing.
- Spacious house in Uppsala: here are the links to the Roblox replica and to the property listing.
