A mountain bike, a tricycle, a boat, a camel, a canoe, and a runner are all actual DHL delivery methods, and you probably never heard about it.

Horizon FCB Dubai has already shown how DHL can deliver a package yesterday with a feat that made the impossible delivery possible. Now, in a strikingly simple campaign extension, the agency is showing how DHL can deliver to the wildest places.

The campaign aims to stand out in an industry dominated by promises of faster, better, and first, DHL puts a spotlight on the extraordinary lengths it goes to deliver, no matter where they have to go to. Because nearly half the global population resides in remote areas.

“This campaign is a departure from the conventional focus on speed. Discovering these unconventional delivery methods, we knew we stumbled upon a fresh, uncharted territory in our communication strategy,” noted Mohamed Bareche, executive creative director, FCB Horizon.

Reham Mufleh, managing director, Horizon FCB, added, “We’re always pushing forward, never settling. We love ideas that make a real difference and that are Never Finished. This campaign shows exactly that—our drive to keep innovating and reaching out in new ways nobody even thought of before.”

The campaign’s beauty lies in its simplicity and authenticity. It uses actual tracking IDs as headlines to narrate the journey of three real remote deliveries, a testament to DHL’s commitment that, no matter the obstacles, “deliveries, no exceptions“.

Credits:
Agency: Horizon FCB Dubai
Global CCOs: Danilo Boer & Andrés Ordóñez
Executive Creative Director: Mohamed Bareche
Creative Director: Colin Smith
Associate Creative Directors: Thomas Nicolae & Antonio Cué
CEO: Mazen Jawad
Managing Director: Reham Mufleh
Account Director: Farouk Haber
Motion Designer: Mohamed Ibrahim

Production Company: NOROC Studio
Visual Artist: Rodolphe Février
Client: DHL Express MENA
Marketing Director: Najwa Raslan