Fred & Farid Los Angeles’ first work for luxury French fashion brand, Longchamp, is an eight-minute film about two girls who live in Paris – each very different, both spirited. You can understand the thinking – Paris represents elegance, quality and good taste. It is still the first home of fashion. Longchamp wants to grab and hold those assets for itself.

The film launches a new global platform and tagline for the brand, Très Paris. The film was inspired by a ‘60s French song, Il est cinq heures, Paris s’éveille, originally by Dutronc, Lanzmann & Segalen and re-recorded for the campaign by French music artist, Clara Luciani. It is as inscrutable as fashion films usually are, although the basic storyline can be extracted.

The style of the film was inspired by French cinema from the ‘60s. The narrative and tone of the film was meant to evoke a naive, light and fresh spirit. The clothes and accessories come from Longchamp’s SS21 collection. It was directed by Lope Serrano from directing duo, Canada, and stars British actress and model, Amber Anderson, and up-and-coming French actress, Mathilde Ollivier.

Watch the trailer:

Watch the film:

Credits:

Agency: Fred & Farid Paris, Fred & Farid Los Angeles
Chief Creative Officers: Fred & Farid
Managing Director: Séverine Autret
Creative Director: Chelsea Steiger
Copywriters: Radouane Guissi & Hilary Smith
Art Directors: Radouane Guissi & Laura Beck
Account Director: Olivia Abols
Account Executive: Leslie Hatchwell
Agency Producer: Damien Fournier
Head of Legal Services: Veronique Hassid
Business & Legal Affairs: Maud Whittle

Production Company: CANADA
Director: Lope Serrano

Managing Director & Executive Producer: Oscar Romagosa
Screenplay: Lope Serrano & Pablo Guirado
DOP: Matias Boucard
Producer: Diana C. Milesi
Post Production: La Metropolitana

Client: Longchamp
CEO: Jean Cassegrain
Managing Director & Artistic Director: Sophie Delafontaine
CMO: Marie-Laure Dubuisson
Visual Production Project Manager: Marie Coumes