The Volkswagen Golf has turned 50. That’s “ancient” when you’re twenty-something. And ancient doesn’t appeal. But legends do. So creative agency, Fuego Camina Conmigo, has brought together Volkswagen and Barcelona brand, TwoJeys to transform cast metal from a 1974 Golf MK1 engine into an exclusive silver jewellery piece, reframing an “ancient” car as an object designed for eternity. The initiative turns the Volkswagen Golf’s heritage into a tangible cultural artifact. That’s very different from an old car brand.
The jewellery is introduced by a mysterious film (because films in the ‘70s were always mysterious and nostaliga is cool right now) – a discussion about what it means to be young forever, or eternal. The campaign bridges automobile engineering, fashion and storytelling – connecting legacy, symbolism and contemporary culture in a single drop. And TwoJeys, a younger brand known for disrupting traditional jewellery codes, brought contemporary culture to the collaboration.
The film, produced by CANADA and directed by Pau Carreté, features TwoJeys founders, Joan Margarit and Biel Juste, alongside actor, Evan Mock.
The project builds on the agency’s ongoing relationship with Volkswagen, that began during the model’s 50th anniversary and previously led to cultural platforms such as Forever since 1974 and Copla. This latest chapter evolves the Forever 1974 claim from narrative into physical form.
“We realised that while the spirit of the Golf is eternal, cars themselves are not,” stated Pita Gan, creative director at Fuego Camina Conmigo. “So we decided to turn a ’74 MK1 into something that truly lasts forever—expanding Golf’s cultural presence beyond the road. TwoJeys felt like the perfect partner because they understand the emotional legacy of the model.”
TwoJeys—a younger brand known for disrupting traditional jewelry codes—brought a contemporary cultural lens to the collaboration.
The jewllery collection is released as an extremely limited-edition drop, conceived as a cult object for a community that values authenticity, heritage and permanence.
By activating brand heritage without leaning on nostalgia, the initiative signals a new way for legacy brands to build relevance—connecting with younger audiences through contemporary cultural codes rather than retrospective storytelling.
Credits
Client: Volkswagen
Head of Marketing: Albert Casamitjana
Head of Advertising: Jorge Florit San Juan
Advertising Manager: Laura Masvidal
Advertising Specialist: Marta Delgado
Campaign Collaborator: TwoJeys
CEOs & Co-Founders: Biel Juste & Joan Margarit
Vanguard Collectives: Blanca Reynés
Partnerships Manager: Alicia Esquinas
Phone Creator: Ignacio Cortiñas
Creative Agency: Fuego Camina Conmigo
CEO & Co-Founder: Bruno Basanta
CSO & Co-Founder: Luis Conde
Head of Strategy: Natalia Carranza
Strategic Planner: Neo Galceran
Executive Creative Director: Uri Fernandez Tur
Creative Director: Pita Gan
Art Directors: Esther Escudero, Flavià Boleda
Creative Content: Joan Tremoleda
Creative Supervisor: Sam Valiente
Client Services Director: Helena Grau
Account Director: Cande Camacho
Account Supervisor: Carla Torredemer
Account Executive: Lucía Elvira
Head of Production: Rubens Pérez
Creative Producers: Sergi Silvestre, Xus Aparicio
Head of Studio & Digital Production: Cristian Jerónimo
Studio & Digital Designer: Joel Lloret
Post-Production Producer: Xus Aparicio
Production Company: Canada
Director: Pau Carreté
Photographer: Celina Martins
Executive Producer: Laura Serra Estorch
Producer: Christy Alcaraz
Assistant Producer: Khalil Jirari
Director of Photography (DOP): Carles F. Galí
1st AD: Sílvia Martínez
Production Designer: Maria Carreté
Stylist: Ángela Gómez
Hair & Make-Up: Andrea Trenado
Head of Production: Anna Salgado
Post Coordinators: Max Palou & Marina M. Campomanes
Editor: Aitor Bigas
Post Producers: Álvaro P. Posadas & Marta Ferrero
Sound Design: 114 Studio
Music Composer: Pedro Vian
Colourist: Julia Rossetti
