How much do your kids know about money? The chances are the answer is not enough. A financial literacy gap is growing worldwide. In Australia, the National Financial Capability Survey in 2021 found that while 94% of Australians aged 14 to 17 said it was important to learn about money management, only 42% felt confident in doing so*.

Kids’ money app, Kit, and Good One Creative are working to change that. Their campaign, Money Lessons are Life Lessons, demonstrates that with the help of Kit, earning and learning about money can be both empowering and fun. The two 30-second adverts show kids devising genius new ‘hacks’ to help them earn pocket money by completing boring everyday chores, such as washing the car and putting the groceries away.

Kit is an earning-and-learning, mindfully-spending, money-mastering app for kids. With a digital and physical prepaid card, it enables young people living in Australia to grasp the value of a dollar through earning, saving and spending, helping equip them to navigate the financial decisions they’ll face in the future.

“Kit has just launched Money Quests, a new gamified learning feature helping young people build financial capability through mini-challenges, bite-sized education and experiences,” stated Freddie Young, strategy director at Good One Creative. “It’s this kid-first approach to learning that makes Kit so exciting, and we wanted to reflect some of the same creativity, energy and playfulness in the campaign – to remind families that learning about money needn’t be boring.”

Claire McIntyre, chief marketing officer, at Kit, added, “Our first ever brand campaign heroes kids and their unusual ‘chore hacks’ and is unashamedly fun. And, while the amounts of money involved in completing these chores might be small, the benefits of getting hands-on with money from an early age can be huge. We’re hoping the ads will raise a smile, spark a conversation or two around the kitchen table, and encourage families to check out Kit.”

Money Lessons are Life Lessons launches across Kit’s owned channels and key digital platforms including Apple, Google, Meta, YouTube, TikTok, and Pinterest, this week.

*https://www.financialcapability.gov.au/strategy-2022.

Credits: 
Client: Kit 
CMO: Claire McIntyre
Brand & Digital Marketing Manager CommBank: Andrea Hi
CoE and Chapter Area Lead, Brand and Creative: Di Everett 
Manager, Brand Strategy: Henrietta Chui 
Senior Manager, Brand Projects, Brand Strategy: Zoe Bruce 

Agency: Good One Creative 
Art Director: Charlie Howcroft
Agency Producer: Tom Sutherland 
Account Manager: Harriet Renn 
Strategist: Freddie Young
Designer: Maywinda Weerawardeena
Producer: Sheridan Wadelton 
Director: Grantley Smith
Production Manager: Ruby Thomas 
1st AD: Cameron Watt 
Cinematographer: Marcus Cropp 
Sound: Hugh Palmer
Sound Design: Andrew McGrath 
Photographer: Adam Luttick
Animator: Clem Stamation 
Editor: Emily Robb
Online Editor: Ryan Brett 

Media: Ryval Media