12,000 people saw Adobe and Goodby Silverstein & Partners’ Welcome to Cannes print campaign at the entrance of the Palais in Cannes.
Adobe? Print campaign. Yes, adpeople, some creatives still get enthusiastic about the powers that print and press ads give them to play with.
The ads are extensions of Adobe’s The New Creative campaign, in which artists’ work was projected onto on their own faces.
For Cannes, Goodby used the faces of six top adpeople as canvases. And the creativity of up-and-coming artists in the Adobe Behance community to decorate them. The design on each creative’s face reflects both his/her most famous ad campaigns and unique personality.
The blank faces, their artist partners and ad themes were:
Jeff Benjamin from J. Walter Thompson with Vault49. His face became the “subservient chicken” he made famous for Burger King.
PJ Pereira from Pereira & O’Dell with Doug Alves. His face became a tradtional deity mask from his Pereira’s book about Brazilian folklore, Gods of Both Worlds.
Eric Kallman from Goodby Silverstein & Partners with Adhemas Batista. His face became Kallman’s work for Pizza Hut, Skittles and Old Spice.
Fernanda Romano from Naked with Yema Yema. Romano’s face design evoked her vivacious personality.
Mick Ebeling from Not Impossible Labs with Vault49. His face recreated Ebeling’s open-source invention that allows paralysed artists to create art through eye movement.
Alex Trochut, freelance illustrator & typographer, created his own design – an insight into how he sees himself as a creative.
These six creatives represents 110 Cannes Lion and 14 Grand Prix wins.
Like all good 2014 ads, these are getting a lot of free media space – in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on OOH LED screens along the Promenade de la Croisette, in online social media, inside the Palais entrance (the first time ads have been allowed in the building) and at the Adobe welcome party on Sunday, June 15.
The ads are also reminders for Adobe’s Cannes seminar, The New Creatives Are Here, that dissects how technology has changed both how adland thinks about art, advertising and creativity, and the roles creatives play in the industry.
Creative credits:
Ad Agency: Goodby Silverstein & Partners
Client: Adobe Systems
Co-chairman & partner: Rich Silverstein
Creative director: Will Elliott
Associate creative director: Patrick Knowlton
Art director: Sam Luchini
copywriter: Roger Baran
Print producer: Jim King
Photographer: Claude Shade
Visual effects artists: Nathan Shipley & Chris Carmichael
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema & Evgeny Parfenov
