The Electrolux DT52X has a USP. It’s the 1st refrigerator in Brazil focused on healthy eating.
So F/Nazca Saatchi & Saatchi blew up all those pancake stacks, ice cream sundaes and burgers Brazilians know they shouldn’t be eating…
The agency seems to have rather wisely gauged that if you have to show people the interior of a fridge in an ad, you’d better show them something first that will grab and hold their attention. All F/Nazca Saatchi & Saatchi had to do then was to offer the encouragement, “Hello new habits,” to make its audience take notice of the healthy-eating-aid features of the fridge.
Two of the fridge’s features are its applications, Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook), that support healthy habits and how the fridge can help consumers to make a difference in their daily lives.
The campaign is running on TV in 60 and 30 second versions, online, in magazines and large audience portals.
Creative credits:
Agency: F/Nazca Saatchi & Saatchi
Executive creative directors: Fabio Fernandes & Eduardo Lima
Creative directors: Pedro Prado & Rodrigo Castellari
Copywriter: Leandro Dolfini
Art director: Rodrigo Cotellessa
Production company: Squarehead
Director: Márcio Leitão
DoP: Pepe Mendes
Executive producer: Adriano Costa | Regiani Pettinelli
Sound house: Tesis
a campaign today for the new Electrolux refrigerator, the DT52X. It’s presented to the consumers as the first refrigerator focused on healthy eating, we are launching the film “Explosion”.
Please find attached the press release, screen shots and a link to watch the commercial (https://www.youtube.com/watch?v=zipjOVhaG2U&feature=youtu.be)
