Australia Post has a new mantra, We Love Delivering, a new usefulness – getting the products of small Australian businesses to purchasers throughout the world…
…and a new attitude, expressed in the Fleetwood Mac song, Don’t Stop Thinking About Tomorrow.
GPY&R Melbourne has not only made Australia Post’s new purpose clear, it has made Australia Post friendly.
Reimagining Australia Post as “the perfect partner to help make your business dream come true and help you grow online, no matter how small or large,” has to be rated a tough job done well.
The campaign kicked off with a 60 second TVC. Targeted 15 second ads include an international and an eBay version.
It extends to social and digital media, outdoor and Australia Post assets, including its stores and online platforms, and this campaign is the first of a suite of communications for Australia Post’s We Love Delivering brand and culture platform.
Greg Sutherland, chief marketing officer and executive general manager consumer & small business at Australia Post noted, “The digital age provides an amazing new set of opportunities for small businesses everywhere underpinned by the creativity of Australians and the ecommerce services of Australia Post. We are excited to share the stories of so many passionate Australians as they take their businesses to the world.”
Matt Farrugia, managing partner at GPY&R added, “As our world becomes increasingly driven by digital enablement, Australia Post continues to develop scalable, adaptable, indispensable services for its customers and community. The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”
Campaign credits:
Australia Post: Greg Sutherland, Jo Whyte, Chantelle Lane &
Katrina Barbaro
Agency: GPY&R Melbourne
Managing partner: Matt Farrugia
Senior account director: Matthew Hunt
Senior account manager: Sarah Naumoski
Planning director: Mike Hyde
Senior strategist: Alex Horner
Executive producer: Romanca Jasinski
Executive creative director: Ben Coulson
Senior writers: Charles Bayliss & Katie Britton
Senior art director: Ant Larcombe
Executive digital producer: Nadia Samat
Production Company: Revolver
Director: Stephen Carroll
Executive producers: Michael Ritchie & Pip Smart
Producer: Tobias Webster
DOP: Ari Wegner
Post Production: The Butchery/Refinery
Producers: Kate Guest & Elle Bilston
Editor: Dan Lee
Online: Eugene Richards
Executive Producer XYZ: Garett Mayow
Designers: Stephen Watkins, Luca Schenato & Sinem Vardarli
Music Supervisor: Karl Richter @ Level Two Music
Sound Engineer: Paul Le Couteur @ Flagstaff Studio
Photography: Cory White via Sam I am
