Godzilla becomes Foodlosslla in a high-suspense, ultimate-action monster film from Hakuhodo Inc., Tokyo. The 90-second film for seasonings and utensils brand, Ajinomoto, aims to generate awareness of household food waste in Japan and help reduce it. The problem of food waste is largely unknown in everyday Japan.

The film was directed by Japanese movie director and Academy Award winner, Takashi Yamazaki, with Foodlosslla terrorising the city of Tokyo. VFX has created an emotional and sad monster created out of grief for food waste, with fruits and vegetables falling from the skies, destroying everything in his way. Regular methods of combat prove to be useless. But Ajinomoto’s “special rescue team” introduce the solution – a dash of seasoning and a little thought.

To support the destruction of Foodlosslla and reduce household food waste, Ajinomoto created a special Foodlosslla site with information on everyday tips on how to reduce household food waste, along with recipes searchable by leftover ingredient.

Fun fact: The original Godzilla is a Japanese fictional monster, or kaiju, that debuted in the 1954 film, named after him, directed and co-written by Ishirō Honda. Godzilla has since appeared in 33 Japanese films produced by Toho Co., Ltd., five American films, numerous video games, novels, comic books, and television shows. The first American Godzilla film was released in 1998, directed and co-written by Roland Emmerich.