Pizza is fun food and Havas Malaysia is helping Domino’s to deliver loads of fun for the chain’s new super-loaded pizzas (150% more pepperoni).
The campaign began with a billboard on the Domino’s sign above the store in Subang Jaya. The famous “domino” logo had its three white dots replaced with pepperoni slices.
Passers-by who alert Domino’s staff to its pepperoni-fied logo with a picture will get to buy the limited-edition pizza for 50% off.
Then in social media, Domino’s turned the Highlights section on its Instagram page into a long row of peperoni slices. Those with the wisdom (and/or patience) to scroll to the end will be rewarded with a special offer.
Domino’s also challenged fans to put their love for pepperoni to the test with a game on Instagram. They were asked to message Domino’s with the Pepperoni Pizza emoji, then tap on the emoji to reveal a hidden paddle game. A 15-point score is rewarded with a free pizza’ a score over 50 points wins a year’s worth of pizzas.
