…drowning is silent.

And in Portugal, drowning is the second leading cause of accidental death among children and young people. It has already caused 274 deaths in recent years. Havas Portugal’s pool safety message for APSI (Portuguese Association for Child Safety) needed to jolt people out of their comfort zone when it came to supervising swimming.  

A heavy metal band playing underwater – silently – is the standout idea to do it.

The campaign film was directed by Enrique Escamilla from Garage  with original music by Fred Ferreira.

Credits:
Agency: Havas Worldwide Portugal
Executive Creative Director: Paulo Pinto
Creative Director: José Vieira
Senior Art Director: Sávio Hatherly
Senior Copywriter: Bernardo Tavares
Client Services Director: Sérgio Resende
Junior Account: José Cerdeira
Trainee Account: António Barreto

Client: APSI
President: Sandra Nascimento
Communication and Institutional Relations: Rosa Afonso

Production Company: Garage
Director: Enrique Escamilla
Executive Producers: Miguel Varela, Cláudia Costa
Production Director: Celina Morais
Casting Director: Ricardo Moura
Post-production coordinator: Bia Pereira
Editor: André Adam
Assistant Director: Nuno Dray
Casting: Miguel Coelho, Antonio Alvim, Svend Jensen
Grade: Lightfilm
Online: Ingreme

Music: Fred Ferreira
Sound Mix: Dizplay
Free Divers: Mafalda, Mario
Divers: Cipreia – Tiziana, Pedro Carona, Mariana, Paulo Campos
Production Assistants: Paulo Buisel, Miguel Varela Jr

Media Agency: Havas Sports & Entertainment Portugal
Managing and Creative Partner: Ana Torres
Senior Content Project Manager: Francisco Ladeira 
Strategic Consulting Manager: Frederico Caetano
Chief Investment Officer: Vitor Dourado
Negotiation Manager: Paulo Santos