The most un-banky advertising campaign ever has explored new humorous territory. Ant and Dec, CEOs from the fictitious Bank of Antandec present two new instalments of House 337’s campaign for Santander, this time joined by veteran journalist, Jon Snow, and promoting the bank’s Edge current account. The pair continue their battle with competitor, Santander, in the most visible way possible…
This is revealed in a parody news bulletin directed by Guy Mainwaring. Jon Snow takes up the newsreader’s chair to present a story about Santander’s stunt projecting the Edge logo onto the biggest edge in the country, the White Cliffs of Dover. He then reveals that pranksters have attempted to sabotage it by changing the word, Edge, to SausEdge. As CCTV footage of the sabotage is leaked, it becomes obvious that it’s work of the Bank of Antandec CEOs.
A second spot features the Bank of Antandec frontmen confronting their own bank’s staff after discovering that many of them are actually enjoying the benefits of the Santander Edge current account themselves.
The new campaign will run across TV, video on demand, cinema, radio, OOH, social, digital display, in-branch, one to one communications and on the website.
Dan Sherwood, marketing director, Santander UK, said, “The Bank of Antandec aren’t just any bank. They’ve always been a bank full of positive intentions, but just haven’t quite got the execution right. However, cracks are starting to show at the Bank of Antandec HQ and the great value being offered by Santander is really starting to impact.”
Santander and House 337’s Bank of Antandec campaign appeared in 2019, and has won two Effie awards (in 2020 and 2023) for its contribution to the bank’s growth.
Credits
Client: Santander Bank
Marketing Director: Dan Sherwood
Head Of Brand: Tina Boyle
Communications Manager: James Casey
Marketing Manager: Jane Green
Social Media Marketing: Katie Attwood
Marketing Executive: Arisa Batra
Media Manager: Lia Carvetta
Creative Agency: House 337
Executive Creative Director: Jo Moore
Art Director: Paul Hancock
Copywriter: David Newbold
Chief Strategy Officer: Matt Rhodes
Head Of Strategy: Georgina Murray-Burton
Strategy Director: Nicola Dyball
Strategist: Abbey Gaunt
Account Managers: Nick Pawlak, Katrina Jackson, Jess Parrett, Kelly Mahon & Freya Pace
Head of Content: Sue Lee-Stern
Producers: Lindsay Moyes & Emily Tredinnick
Assistant Producer: Catarina Van Leuven
Project Director: Kirsty Wood
Project Manager: Loren Mosdall
Stills Production Company: Jelly London
Artist: Alison Carmichael
Illustration: Biff
Producer: Ross Frame
Film Production Company: Merman London
Director: Guy Manwaring
Producer: Simon Monhemius
Director of Photography: Simon Richards
Photographer: Kelvin Murray
Production Company: Curious Productions
Producer: Lee Sands
Post-Production: Absolute
Producer: Lisa Vaughan
Editing: Work UK
Editor: Charlie Moreton
Producer: Lola Cookman
Music & Sound: Grand Central Recording Studios
Sound Designer: Munzie Thind
Producer: Katie Miles
