A new agency called AIN’T has launched, aiming to put human ingenuity and ever-evolving technological advancement to work together.

It is founded by Jorg Riommi, former chief creative officer of Publicis Groupe Central and Eastern Europe (CEE), who sees that the combination of human skills such as decision-making, creativity, style, and expertise with advancements in artificial intelligence and automation is the way for advertising to craft brand communications that tap into bold creativity, technology, emotions and culture.

Riommi commented, “I’m proud, happy and excited to announce AIN’T. I’ve had the ambition of starting a new offering for a few years now, I believe now it’s the right time to set up new models and flexible ways of working – collaborating with talent and clients in a fluid way across the world. While we aim to embed what’s new into our process, the focus will always be on world-class bold human creativity, with AI a tool to help support.

“We are aiming for work that makes a real difference for brands and real people, addressing the need of many clients out there for a confident world-class creative product that comes with a more nimble and flexible global set up, and without the heaviness of more traditional structures.”

Riommi’s two-decades-long experience has been cultivated in worldwide creative networks with a distinctive combination of German and Italian heritage. In recent years, he was part of the team behind Burger King’s highly awarded, Moldy Whopper global campaign, ranked #1 most awarded advertising campaign in the world by the WARC ranking 2021. His creative efforts have earned him over 300 international awards, including multiple Grand Prix accolades at all major international shows and a prestigious D&AD Black Pencil. He was acknowledged as the #7 most awarded Chief Creative Officer globally by The Drum in 2021 and 2022, named Creative Director of the Year at Golden Drum Festival 2021 and inducted into the Golden Drum Hall of Fame in 2022.