Dad spends the afternoon wearing fairy wings, a wand and a makeshift tutu, playing fairy princess with his twin girls. Ok, McDonald’s we forgive you for all of your nutritional inadequacies. We get why – and when – we need you in our lives.
The 30 second spot, Playtime with Dad, by Leo Burnett Manila was designed to put a spotlight on the part that McDonald’s McDelivery service plays in everyday lives.
Raoul Panes, chief creative officer at Leo Burnett noted, “Our process began with the insight that some moments are just too precious to interrupt with cooking or going somewhere else for a meal. We dug deep into a lot of stories and this particular one about how a dad goes to any length to please his twins stood out. We wanted to bring a little fun twist to the heartwarming story of a dedicated dad spending quality time with his girls. A McDelivery moment juxtaposed with a macho dad with wings and a wand provided a nice exclamation point as the ending to the spot.
“From the feedback we are receiving since it aired, there are a lot of loving “fairy dads” and grateful daughters and moms out there. In the Philippines, there are numerous single-parent households due to the common arrangement of one parent working overseas to support the family – the spot resonates with them as they see their homes in the story.”
Creative credits:
Agency: Leo Burnett Manila
Creative Team: Raoul Panes, Alvin Tecson, Spiro Barroga. Planners: Joy Santos, Cey Ponferrada.
Production company: Pabrika.
Director: Joel Limchoc.
Editing: Underground Logic.
