85% of Burger King customers can’t name a menu item other that the Whopper according to the fast food chain’s own research. That could be a problem for a chain but agency, Ingo, has turned that into a wonderful promotion for.
The campaign, All About the Whopper, offered a prize of US$10,000 to anyone who could name three items on the Burger King menu, in four top cities – London, Tokyo, Stockholm and Mexico City.
It turned out to be a safe bet, the Whopper got to show off its appeal and a lot of people most likely became curious about what else is on the menu. Didn’t you?
The 90-second hero commercial is being supported in OOH.
Björn Ståhl, Ingo executive creative director, commented “I think it shows how amazingly strong the Whopper is as a product and brand. We decided to look at the study as the glass is half full. It will no doubt strengthen the Burger King brand. And we know that if you have a favourite product, you want to come back. Every time you’re back, you’re one step closer to trying something new.”
You might also like
