NFT ad campaigns had to become a trend. Well done, Juniper Park\TBWA for showing adland how to do them. This one, for Nissan Canada, is an attention magnet.
Nissan Canada is about to auction off a one-of-a-kind work of digital art inspired by the brand’s iconic GT-R sports car with the reserve set at CA$280,000 (USD $220,000).
And it’s not just NFT hype that’s behind the staggering price tag. The artwork comes with the keys to a 2021 GT-R NISMO Special NFT Edition.
“The car itself is already extremely limited, and now that it comes with its own NFT, it’s officially a 1 of 1,” the agency noted.
Juniper Park\TBWA worked with Canadian artist and futurist, Alex McLeod, to develop the artwork. Edelman supported with PR.
Graham Lang, chief creative officer at Juniper Park/TBWA commented, “Innovation is core to the agency’s creative culture. The GT-R NFT represents Nissan Canada’s quest to engage and excite audiences in bold ways. This is an industry first in terms of how to bring a high-performance production vehicle to market, with the aim of conversion at the heart of it all.”
Ken Hearn, director of marketing for Nissan Canada Inc, added “recognizing NFT followers and car enthusiasts share the same passion for inspired design and a bold approach, Nissan wanted to create an NFT that would celebrate the GT-R’s legacy and mark the launch of its most exclusive edition to date.”
Collectors and car enthusiasts will have to bid on the NFT to get behind the wheel of this extremely limited vehicle. All profits received by Nissan Canada above the CA$280,000 reserve will be donated to charity following the auction.
The artwork is hosted on RubiX Network (RubiX), a premium NFT marketplace, in a pre-auction format. The live auction will follow on October 5 at 12:01 a.m. ET until October 7 at 11:59 p.m. ET. The highest bidder will receive the digital rights to the NFT and the keys to the 2021 GT-R NISMO Special Edition once the car arrives in Canada later this fall.
Find everything you want to know at www.rubixmarket.com/GTR-NFT.
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