A little more interesting than the usual car showing what it can do on a long and winding road commercial, Innocean’s commercial for the KIA EV9 is set on Mars – at least in part.

The commercial was actually shot in the deserts of the Middle East, enhanced by AI-Animation. It was directed by Marco Placanica with production company, electriclime°, and aims to highlight the brand’s four key pillars – sustainability, innovation, futuristic & pride in the region with its imaginary bridge between the past and the future and a rather complex “story”. Kia’s four brand pillars are seen through the eyes of the child protagonist, whose world develops around him as he travels in the EV9.

The campaign, Here To Reshape The Way We Move, aligns Kia and the EV9’s innovation in tech with the notable advancements and accomplishments of the MENA region.

Credits
Client: Kia
Agency: INNOCEAN
Production Company: electriclime°
Director: Marco Placanica
DOP: Tobia Sempi
1st AD: Christopher Marais
Executive Producer: Michael Ahmadzadeh
Senior Producer: Jumana Radi
Producer: Layal Mooti
Production Manager: Anastasia Filatova
Production Coordinator: Lana Abu Risheh
Production Assistants: Norah Alheraiz & Rayhan Kandri
1st AC: Ghattas Antoury
2nd ACs: Charlie Sanchez, Khaled Kawazaki
VTO: Jericho Deada
Videographer: Ibrahim Qassem
DIT: Charbel El Zoghbe

Post Producer: Razan Hamdan
Editor: David Zavadescu (Cold Cutz)
Colourist: Claudio Beltrami
Music Composition and Sound Design: Emilio Pozzolini
CGI & AI-Animation: CGF Visual Effects Studio